9 All About Pets • Volume 3 • Issue 2 • Jan–Apr 2023 Himalaya at Pet Fed India’s biggest pet festival, Pet Fed, was held in many cities across India. One such event was held in Bengaluru on November 19 and 20, 2022. This 2-day event had many attractions for pets and pet parents and witnessed many pet lovers coming together. Various activities, workshops, stalls, and fun games were organized on both the days. Some of the events for pets included a fashion show, an international cat show, Pet’s Got Talent, agility ring, and a dog show performed by welltrained dogs and their handlers. Events for pet parents included treasure hunt, social media contest, fashion show, and a musical chair game. These made the event memorable for all those who attended. Many members from Himalaya, one of the sponsors, also participated in the event. Team Himalaya organized a radio campaign that showcased the importance of pet grooming, and the response from the public was noteworthy. Team Himalaya also set up a stall displaying Himalaya’s pet care range of products. The chief guest, Ms Andrea Cyril Khurana (President, Professional Pet Groomers Association of India) visited the stall. At the stall, team Himalaya also displayed some quick grooming tips for pet parents to practice at home, taught bow making, and conducted a basic training session for pet groomers. Furthermore, pet parents were engaged at Himalaya’s stall with the following activities: • Rapid furies: A rapid question– answer round for pet parents, about their pets. • You or me: A game where two pet parents stand on opposite sides Mr Anil Jiandani (Business Director, Pharmaceuticals and Animal Health, Himalaya Wellness Company) With Participants at the Event Image source: https://petfed.org/bengaluru Image source: https://petfed.org/bengaluru and call out to their pet. The first parent that the pet chooses and approaches is the winner. • Witch’s hand: A game where a pet parent holds one kibble in one fist and a handful of kibbles in the other fist and lets the pet sniff. If the pet chooses the fist with the handful of kibbles, he/she is the winner. • Pawfie: Clicking a cute selfie with one’s pet in the selfie booth, uploading it on their respective social media handle, and tagging Himalaya’s social media page. Around 4000 people attended the event, including pet parents, pet lovers, veterinarians, stockists, and pet enthusiasts. Apart from the fun activities, pets’ play zone, pet grooming centers, and adoption camps were also organized. SPECIAL FEATURE
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